تأثير متابعة المؤثرين الرقميين صناع المحتوى على الطفل العربي

Abstract

In light of the rapid digital revolution, social media platforms have become an integral part of the daily lives of children and adolescents in the Arab world. These platforms constitute an open space for influence and interaction with influential figures ranging from art stars, bloggers, and creators of entertainment or educational content. With the growing 2 phenomenon of “digital influencers” and the expansion of their audience, research questions have arisen about the nature of the influences they exert on Arab children, especially in psychological, social and behavioral aspects, which may affect their cultural identity, moral values, and their ability to form realistic perceptions of self and society. Therefore, this paper aims to analyze the multidimensional effects of digital influencers on Arab children by monitoring psychological (anxiety, self--esteem), social (family interaction, friendship formation), and behavioral (consumption habits, imitation of risky behaviors) changes. This reading hopes to provide a clearer vision to help parents and educators adopt effective guidance strategies to enhance their positives and minimize their negatives to preserve the youth of the future.