الإشهار التلفزيوني وأثره على السلوك الإستهلاكي للطفل الجزائري

Abstract

Today, television advertising occupies a large area on the television broadcast map, which enhances the chances of its impact on all segments of society.However, its impact on children in particular is the most clear, as children today constitute a large audience of viewers of those advertising flashes that promote multiple products due to the time they spend.In watching, as well as the different possibilities of attraction that these advertising flashes have. Children tend to violate certain behaviors, and in the face of these temptations, they turn to products promoted through television advertising, either through consumption through direct purchase of the products or by putting pressure on their guardians. All of this response reflects the status of television advertising among the child and its role in influencing him to entice him and urge him to consume the products he sees, or to be a tool in the hands of manufacturing institutions in order to influence and pressure parents in making a purchasing decision within the family regarding certain brands that are the subject of advertising campaigns Therefore, through this research paper, we will try to identify the relationship between television advertising and the consumption behavior of the Algerian child, who will be represented by primary school students, as well as the impact it has on his purchasing decisions.