Usages Des Réseaux Sociaux Dans Les Relations Publiques ; Cas D’étude ; Page Officielle De La Société Algérienne De La Télécommunication Ooredoo Sur Facebook.

Abstract

Abstract : This study aims to analyze the communication model adopted by the Algerian telecommunications company Ooredoo in the practice of public relations on its official facebook page, and to achieve this objective, we have chosen an analytical approach, by analyzing the content of this page with a qualitative and quantitative way during one month. And from the results of our research we noted that the Algerian telecommunications company Ooredoo tries increasingly to develop its presence on Facebook by taking the advantages of this network to create interactivity within its audience and mark its virtual identity.