الممارسات الإشهارية وايديولوجيا تسليع الطفولة - قراءة نقدية

Abstract

This contribution aims to provide a critical perspective on the children’s discourse in diverse advertising practices, by going beyond the constructions, specifities and advertising that determine the child’s relationship with promotion and consumption ,who is considered as an economic actor and objective. We are not simply discussing the risks and the problems resulting from behavioral relationships and representative constraints ,and the dimension of excessive and irrational consumption ,linked to the grip of the childish individualism ,cases of stereotype construction ,excitement ,and fervor in the world of children and the commodification of childhood . We will also present the insights and the nature of critical cognitive determinants that have approached advertising from different and profound angles , who expressed the transcendence of the direct ends of the strategies and practices which are organized according to obvious and descriptive communication system and address the discreet power of the content and forms of advertising intended for children.