The Impact of Television Advertising on the Behavior of Algerian Children: A Survey Study on a Sample from the City of Sétif

Abstract

This presentation aimed to explore the issue of the impact of television advertising on children's behavior in Algeria. A survey method was employed using a questionnaire distributed to parents, as they are the primary observers of their children's behavior when exposed to television. The study was conducted in the city of Sétif, with a purposive sample of 60 participants. The study reached several findings, including:  Children are regularly exposed to television advertising, with a rate of 89%.  The most preferred advertisements among children are those featuring cartoon characters, at 67%.  Most of the television advertisements children are exposed to are delivered in Arabic.  Parents confirmed that their children benefit from television advertising by acquiring social and cognitive behaviors.