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Determinants Of Entry Mode And Its Impact On Export Performance: An Empirical Evidence From Tunisian Exporters

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dc.contributor.author Zouari, Abir
dc.contributor.author Khemakhem, Romdhane
dc.date.accessioned 2023-12-20T17:00:10Z
dc.date.available 2023-12-20T17:00:10Z
dc.date.issued 2023-06-15
dc.identifier.citation Zouari , A., & Khemakhem, R. (2023). Determinants Of Entry Mode And Its Impact On Export Performance: An Empirical Evidence From Tunisian Exporters. Khazzartech الاقتصاد الصناعي, 13(1), 1–25. https://doi.org/10.59791/ierk.v13i1.2874 fr_FR
dc.identifier.issn 1112-7856
dc.identifier.uri http://dspace.univ-batna.dz/xmlui/handle/123456789/7373
dc.description.abstract Research in international marketing literature have largely been interested with the choice of the entry mode to foreign markets. However such critical decision still need more investigations. Referring to transaction cost theory, this study tests the impact of vaiables related to product and external uncertainties on entry mode decision and then, the impact of this latter on firm’s export performance. For this reason, data were collected using a questionnaire administrated to 240 Tunisian exporting firms. Results showed that adaptation after sales services, product characteristics and barriers affect the decision of the choice of the entry mode. They show also that this latter has an impact on export performance. fr_FR
dc.language.iso other fr_FR
dc.publisher جامعة باتنة 1 fr_FR
dc.relation.ispartofseries Vol 13;01
dc.subject Entry mode fr_FR
dc.subject Export performance fr_FR
dc.subject Export fr_FR
dc.title Determinants Of Entry Mode And Its Impact On Export Performance: An Empirical Evidence From Tunisian Exporters fr_FR
dc.type Article fr_FR


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