Protecting The Consumer From Misleading Advertising In The Light Of Iso 26000 Recommendations:

Bourennani, Tarek; Smaili, Naoufel

dc.contributor.author	Bourennani, Tarek
dc.contributor.author	Smaili, Naoufel
dc.date.accessioned	2022-11-16T09:59:20Z
dc.date.available	2022-11-16T09:59:20Z
dc.date.issued	2021-06-30
dc.identifier.uri	http://dspace.univ-batna.dz/xmlui/handle/123456789/2974
dc.description	مقال نشر في مجلة الاقتصاد الصناعي - خزارتك – المجلد 11 العدد 01 ص 761-777	fr_FR
dc.description.abstract	The study aims at examining, from the customers’ points of view, the responsiveness of the Algerian Condor Electronics company, which integrates ISO 26000, to the standard recommendations about the customers’ protection from misleading advertising. The study is based on a recent typology of truthful but misleading advertising to set the dimensions of the phenomenon. The study is positioned within the descriptive, analytical and statistical methods. It is a case study which consists of a sample of 208 customers who have already consumed the products of the company. The study concludes that Condor Electronics moderately responds to the mentioned recommendations. The study recommends the company to provide more information about its product in its advertisements.	fr_FR
dc.language.iso	en	fr_FR
dc.publisher	khazzartech الاقتصاد الصناعي	fr_FR
dc.relation.ispartofseries	11/01;
dc.subject	Corporate Social Responsibility	fr_FR
dc.subject	ISO 26000	fr_FR
dc.subject	Marketing Deception	fr_FR
dc.subject	Misleading Advertising	fr_FR
dc.subject	Consumer Protection	fr_FR
dc.title	Protecting The Consumer From Misleading Advertising In The Light Of Iso 26000 Recommendations:	fr_FR
dc.title.alternative	The Case Of Study Condor’s Electronics Consumers In Algeria	fr_FR
dc.type	Article	fr_FR