دور العلامة التجارية في حماية المستهلك

Abstract

The brand plays a pivotal role in consumer protection through several aspects. First, it helps build trust between the product and the consumer, as the consumer relies on the brand's reputation to ensure the quality of products and services. Second, the brand enables the consumer to easily identify reliable and preferred products, reducing the risk of purchasing unknown or counterfeit items. Third, the brand enhances transparency and accountability, as companies with strong brands tend to adhere to legal and ethical standards to protect their reputation. Fourth, competitive brands encourage improvements in quality and innovation, benefiting the consumer. Finally, brands provide mechanisms for communication and complaints, allowing consumers to effectively communicate with companies and resolve issues. Thus, the brand contributes to creating a safe and reliable market environment that protects consumer rights and ensures their satisfaction.