Résumé:
This article aims to highlight the importance of adopting artificial intelligence in the modern banking and financial industry.
After a concise and simplified explanation of the operating modes of artificial intelligence (AI) applications in finance, this research paper highlights the role of artificial intelligence applications in increasing the competitive advantages of financial companies. Then, this research paper attempts to lay out and address the potential
risks related to: the financial institutions that use these technologies, consumers or customers and investors, and the pro cyclicality and systemic risk in the markets.
This requires the interaction and intervention of policy makers and regulators. By assessing the effects of deploying these new technologies and determining the benefits and risks related to their use, the paper ends
up with proposals and recommendations for policy makers and regulators in the form of responses and directions aimed at supporting innovation in the field of AI in finance, while guaranteeing the protection of consumers and financial investors.
