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dc.contributor.authorZouari, Abir-
dc.contributor.authorKhemakhem, Romdhane-
dc.date.accessioned2023-12-20T17:00:10Z-
dc.date.available2023-12-20T17:00:10Z-
dc.date.issued2023-06-15-
dc.identifier.citationZouari , A., & Khemakhem, R. (2023). Determinants Of Entry Mode And Its Impact On Export Performance: An Empirical Evidence From Tunisian Exporters. Khazzartech الاقتصاد الصناعي, 13(1), 1–25. https://doi.org/10.59791/ierk.v13i1.2874fr_FR
dc.identifier.issn1112-7856-
dc.identifier.urihttp://dspace.univ-batna.dz/xmlui/handle/123456789/7373-
dc.description.abstractResearch in international marketing literature have largely been interested with the choice of the entry mode to foreign markets. However such critical decision still need more investigations. Referring to transaction cost theory, this study tests the impact of vaiables related to product and external uncertainties on entry mode decision and then, the impact of this latter on firm’s export performance. For this reason, data were collected using a questionnaire administrated to 240 Tunisian exporting firms. Results showed that adaptation after sales services, product characteristics and barriers affect the decision of the choice of the entry mode. They show also that this latter has an impact on export performance.fr_FR
dc.language.isootherfr_FR
dc.publisherجامعة باتنة 1fr_FR
dc.relation.ispartofseriesVol 13;01-
dc.subjectEntry modefr_FR
dc.subjectExport performancefr_FR
dc.subjectExportfr_FR
dc.titleDeterminants Of Entry Mode And Its Impact On Export Performance: An Empirical Evidence From Tunisian Exportersfr_FR
dc.typeArticlefr_FR
Collection(s) :المجلد 13 سنة 2023

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